Mobile project · Music & media
Mehad Hamad
The official app of Emirati artist Mehad Hamad: his full audio and video library, exclusive videos, songs before they reach the market, and the latest news, with search in Arabic script.
Mehad Hamad
The challenge.
A catalogue built across decades of work lived on albums, broadcasts and video, and listeners searching for a song had to guess at English spellings of Arabic titles. Exclusive releases and news had no direct channel to the fans who wanted them first.
Mehad Hamad
Our approach.
We built the official app around the complete audio and visual library, with search in Arabic rather than transliterated English, high-quality playback without an audio watermark, rare, old and new collections, exclusive videos, early access to new songs, a Platinum subscription for listeners, and sharing to WhatsApp, X, Instagram and Facebook.
Mehad Hamad
The outcome.
Fans reach the official library, new releases and news in one place and in their own language, as part of documenting Emirati heritage and identity.
