Web project · Equipment financing · 2026
Ampli-fi website
A one-scroll marketing site for an equipment sales and financing platform. One example deal travels the whole page, from the salesperson’s quote through the lender marketplace to a funded sale, with a Section 179 tax estimator built in.
Ampli-fi website
The challenge.
Equipment financing involves sellers, buyers, brokers, lenders and the systems between them. The old site listed features without showing how a deal actually moves from a quote to funding, which is the one thing a dealer needs to see before booking a demo.
Ampli-fi website
Our approach.
We rebuilt the site as a scroll-driven story in acts: the friction of email and paper, every side of the deal on one line, the eight steps from quote to closed sale, the lender marketplace where a decline routes to the next lender, and protection products added to the offer. Product screens use clearly labelled example data, and a Section 179 estimator lets buyers see what the deduction could mean.
Ampli-fi website
The outcome.
Dealers, brokers and lenders see the whole workflow on one page before they book a demo, told with example data instead of invented numbers.
