Web project · Beauty wholesale · 2026
Beauty Group Enterprise
An editorial rebuild of a UK wholesale beauty supplier’s store: 882 products from 112 brands across skin, hair, fragrance, face and body care, with a quote list in place of a checkout.
Beauty Group Enterprise
The challenge.
Every product on the old store was listed at zero and the quote request page did not work, so trade buyers could browse the range but had no working way to ask for a price.
Beauty Group Enterprise
Our approach.
We rebuilt the store as an editorial catalogue with the same URLs as the old one: a chapter per category, a page per brand, a product page for every line with its EAN, and a quote list buyers fill as they browse and send in one go. Trade prices stay on request, so nothing on the site promises a price or a stock level.
Beauty Group Enterprise
The outcome.
Trade buyers browse the full range the way they would a printed lookbook and leave with a quote request instead of a dead end.
